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Research papers

Making sense of conversations

Marketing academics and practitioners struggle to understand the impact of social structure and context on WOM flow. Understanding is fundamental, not just to the WOM industry worldwide, but for all Market Researchers to contribute in understanding...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Scott Taylor, Lars Groeger
April 17, 2012
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Citation

Taylor and Groeger (2012a, April 17). Making sense of conversations. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-sense-of-conversations